The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing. We talk in-depth about this in this episode.

Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one? This episode is all about this very important topic.

Let’s face it. Not all clients are a fit for you. Sometimes, it’s not until you start working with them that you realize this. All too often, people wait too long to end that relationship, sometimes never at all. In this episode, we talk about understanding the red flags and when should you fire your…

Delegation is a task that will be helpful in you being able to streamline and scale your business. In this episode, we talk about this and how you can implement it.

There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business. In this episode, we talk about those in detail. To learn more about automating your business go to https://www.bluecowmarketing.ca/automate

Summer is just about over and it’s now time to begin to think about December. Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress. In this episode we talk about this very topic. To automate your business go to: https://www.bluecowmarketing.ca/automate

It’s OK to use other people’s content on your social channels. I know it feels like cheating, but in reality you’re just doing what everyone else is doing and the only difference is that you’re being honest about it. Do you think any of those big companies are making their own videos? No way! They…

You’re not alone. You’ve been trying to stand out in the business world for years, but you just can’t seem to do it (or at least you think you can’t) You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don’t…

You might be thinking, “oh I’m not really the type of person to take risks.” But let me tell you something, if you are an entrepreneur then you have taken a risk. It’s time for us all to stop being afraid and start taking risks because that is what will make us grow in business. …

Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business. In this episode, we talk about how you should focus on follow up with your clients and prospects. https://www.bluecowmarketing.ca/automate/